AARP — Understanding teens
in their digital world
AARP is the largest nonprofit, nonpartisan organization in the USA dedicated to empowering Americans 50 and older to choose how they live as they age. The organization said it had more than 38 million members in 2018. The magazine and bulletin it sends to its members are the two largest-circulation publications in the United States. (Source)
In fall 2022 the AARP launched an initiative that focuses on the challenges teens face in todays world. This also included a summit with experts called „Understanding Teens in their Digital World“ for which we created the opening video in collaboration with Brandlive Studios. The timing for this was quite tight, yet teamwork went really great.
We have worked in an animation style that supports the beautiful illustrations, which contain interesting positive-negative plays with the background.
My role: animation​​​​​​​
Client: AARP
Agency: Brandlive Studios
Illustrations: Daniel Ubach
Creative Direction: Saira Mathew (Brandlive)
Animation, NGO, Illustration
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